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OneOf Art Basel Week

Bridging music, art, and blockchain through cultural storytelling and immersive experience.

Objective

Promote OneOf, an environmentally friendly NFT platform built for the music industry, founded by Quincy Jones and Lin Dai, through a series of interactive events at Miami’s Art Basel week.

Execution

Working with the OneOf product, sales and marketing teams, I coordinated creation of pitch decks, flyer designs, website development for multiple events that included speakers, music performances and interactive experiences.

Featured Artists And Speakers

Pitbull, Rae Sremmurd, Pia Mia, BLOND:ISH Gmoney, Diana Sinclair, Bill Tai, Swan Sit, Baron Davis

Results

  • Over $1M in NFTs were sold
  • 1K people attended 
  • Major press coverage by Billboard, Rollingstone, Coindesk, IMDB, Complex, Variety, BET, DJ Mag,

Key Takeaway

At the height of Miami Art Basel, OneOf’s multi-day activation proved that the future of creativity lies in convergence. By uniting artists, technologists, and fans around a new digital frontier, the campaign made NFTs feel tangible, emotional, and culturally relevant. It wasn’t just a product launch — it was a statement that innovation succeeds when it’s humanized, celebrated, and experienced collectively.

Press