Over 3 consecutive years, Winston House and 2332 Collective aimed to produce a music and arts festival that brought the westside community together to showcase local creative talent as well as local business, big and small and also raise money and awareness for local charities.
The events took place in Venice Beach, CA first off of Abbot Kinney, then at Oakwood Park and then Westminster Elementary school, each year increasing in scope and attendance. Rad Animal supported Winston House and 2332 Collective to coordinate branding through web design/development and digital media, event production, ticketing partners, sponsorship and IRL/social marketing.
Aluna George, Capital Cities, Young The Giant, Poolside, Nombe, Emmit Fenn, Corey Harper, Xylo, Phantogram, Grizfolk, Sharlett Lawrence
iHeartRadio, Third Brain, ALT98.7 Radio, TOMS, Lagunitas Guayaki, El Silencio, Bev, Juneshine,
St. Joseph Center - Addressing homelessness and poverty in LA through Housing, Outreach, Mental Health and Economic Mobility Inner City Arts - Empowering LA children, teens and the community through the transformational power of the arts Peace4kids - Dedicated to building a supportive community for youth in foster care
SamJam and the Venice Block Party embodied the heart of what Rad Animal stands for — creativity as community. By transforming local spaces into platforms for live art, performance, and social good, the festival proved how music can drive both cultural and philanthropic impact. It blurred the lines between grassroots and global, showing that the most powerful experiences don’t just entertain — they empower.
Do you want to start your project now?
