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Winston House Concert Series

Building a home for artists, audiences, and authentic creative culture in Venice Beach.

Objective

 Build a grassroots movement by trunring an intimate music venue into a cultural hub — amplifying its identity as a “home for music” in Venice and bringing emerging artists, audiences, and brands into meaningful connection.

Execution

On Thursday our team of 11 produced and captured intimate performances by independent and A list artists from around the world. Our media team documented live performances in 4 angles and interviewed artists. Various alcoholic and non-alcoholic brands sponsored the events.

Featured Artists

A$AP FERG, AYYBO, ADAM MELCHOR, ALBERT HAMMOND JR., ALBIN LEE MELDAU, ALEXANDER23, ALUNAGEORGE, AMY ALLEN, ARCTIC LAKE, ASHE, AUSTIN MILLZ, AYOKAY, BAHARI, BENNY BLANCO, BILLIE EILISH, BIPOLAR SUNSHINE, BOBI ANDONOV, BOOGIE, BØRNS, BRYNN CARTELLI, CAPITAL CITIES, CARLY RAE JEPSEN, CARLY ROSE, CHAPPELL ROAN, CHARLOTTE LAWRENCE, CODY SIMPSON, COREY HARPER, DAN REYNOLDS (IMAGINE DRAGONS), DANIEL D’ARTISTE, DANIELLE PONDER, DANILEIGH, DAYA, DESURE, DIANA GORDON, DIPLO, DJ WINDOWS 98 (WIN BUTLER OF ARCADE FIRE), DONNA MISSAL, DUA LIPA, DUCKWRTH, DUSTIN THOMAS, ED SHEERAN, ELISIA SAVOCA, EMMANUEL FRANCO, EMMIT FENN, ESTE HAIM, EVA B. ROSS, FLOYD FUJI, FOUR AM, FRANCESCA SIMONE, FRANCIS KAREL, FRENSHIP, GHETTO KIDS, GIOLÌ & ASSIA, GRACE MCKAGAN, GRACE WEBER, GRIZFOLK, HOZIER, HUNTER HAYES, IVY ADARA, IZNIIK, JACOB COLLIER, JADEN SMITH, JAMES ARTHUR, JAMES VICKERY, JANELLE MONÁE, JASMINE THOMPSON, JC STEWART, JESS KENT, JOY CROOKES, JOY OLADOKUN, JP SAXE, JUSTIN BIEBER, K.FLAY, KIMBRA, BABY KEEM, KELI HOLIDAY, KELLY CLARKSON, KELSY KARTER, KIANA LEDE, LAURA JEAN ANDERSON, LAUV, LUKAS GRAHAM, LEXI JAYDE, LILY MEOLA, MADELINE THE PERSON, MADISON ROSE, MAEJOR, MAGGIE ROSE, MAJID JORDAN, MALLORY MERK, MARK DIAMOND, MARK TUAN, MIDLAND, MIKE POSNER, MODEL MAN, MOONTOWER, MOTHERLOVER, MUNI LONG, NAÏKA, NICK LENG, NOAH KAHAN, NOÉ, PELL, POO BEAR, PRATEEK KUHAD, Q-TIP, RAINSFORD, QUINN XCII, RENCE, RYAN BEATTY, RYAN MCMULLAN, SAYGRACE, SCARYPOOLPARTY, SG LEWIS, SINEAD HARNETT, SKYLAR GREY, SKYLAR STECKER, SOCIAL HOUSE, STANAJ, SUKI WATERHOUSE, SUN ROOM, TAI VERDES, THE DRS, THE HEAD AND THE HEART, THE KNOCKS, THE OPERA, THE SHINS, THOMAS JACK, THUTMOSE, TORI KELLY, VALENTINA CY, VANCE JOY, WAKE THE WILD, WALLICE, WEEZER, X AMBASSADORS, XYLØ, YAHRITZA Y SU ESENCIA, YOLANDA BE COOL, YOSHI FLOWER, YOUNG THE GIANT, YUNGBLUD, & MORE.

Key Takeaway

Winston House became more than a venue — it evolved into a movement rooted in connection, discovery, and creative belonging. By curating intimate performances and storytelling moments with artists from Billie Eilish to Hozier, the series redefined what a modern music community could look like. It showcased how consistency, curation, and heart can transform a local stage into a global cultural touchpoint — proving that authenticity is the ultimate brand currency.

Results & Impact

  • 7K attendees over 4 years
  • 30K+ followers gained on Instagram
  • 200+ artists featured
  • Partnerships with WMG, Capital Records, UMG, Atlantic, Sony, Prescription, iHeartRadio, AirBnB
  • Water Sessions Series and AFTERS Series with ROW DTLA
  • National live stream campaigns with The Voice with Kelly Clarkson and March for our Lives with Grandson

Other charities supported:  Creative Community Fund, Defeat by Tweet, Support + Feed The Kids, and Safe and Sound

Press