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Jake Goble    Venice, CA
Creative Director & Leader

As both a creative director and recording artist, I’ve spent over 17+ years exploring how stories can move people and shape culture. My dual perspective helps me lead brands and creators with empathy, strategy, and a deep respect for authentic creative expression.

Founder | Creative Director | Experiential Producer

Rad Animal   

April 2017 – Present

Boutique studio bridging brands, creators, and culture through immersive experiences, partnerships, and storytelling. Oversee creative development, production, and partnership strategy for clients across music, tech, and lifestyle sectors.

Selected Achievements

  •  Led experiential campaigns & activations for Sony, OneOf, Adorama, and Winston House, spanning product launches, cultural events, and branded content.
  • Produced large-scale festivals & boutique events, integrating sponsors, talent, and partners; raised $80K+ for charity and hosted over 20K attendees.
  • Directed cross-functional teams to deliver cohesive, multi-platform campaigns driving measurable engagement growth.
  • Forged brand partnerships across tech, lifestyle, and music; negotiated sponsorships expanding audience reach and cultural impact.
  • Developed brand identities & experience design systems that strengthened client positioning across digital and live environments.
  • Created multimedia content (video, web, and music) featured in Billboard, Rolling Stone, and Variety, amplifying brand storytelling through emotional resonance.
  • Advised executive teams on experiential strategy & creative direction, translating business goals into authentic, scalable programs.

Additional Contributions

  • Designed/launched 30+ websites focused on usability & storytelling-driven UX.
  •  Collaborated with developers to translate creative concepts into functional digital experiences.
  • Directed and edited photo/video content for brands and artists, boosting engagement across platforms.
  • Established content strategies rooted in market insights, strengthening brand relevance and customer connection.
  • Supervised creative teams & client projects to ensure timely, high-quality deliverables.
  •  Leveraged a broad network of artists, influencers, and industry professionals to expand organic reach.
  • Coordinated venues, talent, and sponsorships for high-impact experiential events and campaigns.

Creative Director & Producer

9 Fold Group

July 2024 – Present

Leading the creative vision and brand development for a rapid IP and growth studio uniting design, automation, and entrepreneurship. Developed visual identity system and Figma brand guide, defining its archetypes, aesthetic, and narrative direction. I’ve also directed creative strategy, integrating AI and automation into brand design and product storytelling.

Executive Producer

PURPLEGANG

 Aug 2020 – Present

Collaborating with a collective of composers, producers and sound designers to craft custom music and audio for film, commercials, and digital media. I contribute to creative direction, scripting, and production, ensuring each project delivers emotionally resonant and high-quality sound. Our work bridges artistry and efficiency, bringing stories to life through powerful, cinematic audio experiences.

Senior UI/UX Designer

OneOf/Superlogic 

Jul 2021 – Nov 2024

Helped shape brand identity and digital/IRL experiences that bridged music, culture, and technology through Web3. Led creative strategy and collaborated across teams to deliver visually cohesive, user-centered experiences that advanced the company mission in the emerging cultural ecosystems.

Account Manager

MerchCamp

May 2017 – Aug 2020

Creative Director | Producer

2332 Collective

May 2017 – Aug 2020

Production Manager

Upper Playground  

Aug 2013 – Aug 2016

Co-Founder | Creative Director

ALLAURAS · Full-time

Feb 2021 – Jul 2021

About

work experience

tooling

skills

Clients

Adobe Creative Suite
Claude
ChatGTP+
Figma
Frame.io
Mirro
Notion

Creative Direction
Brand Partnerships
Experiential Marketing
UI/UX Design
Community Building

Sony
Adorama
Warner Music Group
American Express
Disney Music Group
WAVE VR
Sports Illustrated
UPROXX
Recording Academy
Samsung
Winston House